KRACO COMPANY WAS FOUNDED IN 1997
As one of the first companies in the food production industry in Albania.
“Capital Resources” sh.p.k, known by its brand name KRACO, is a manufacturing and distribution company, leader in Albania in the production of teas of different formats and flavors, infusions, instant powders for preparations of hot and cold drinks, preparations for cakes, mashed potatoes, coffee in pods, packed sugar, etc. The start of its activity, dates back in 1997, becoming one of the pioneer Albanian companies in the food production industry. The first product offered in 1997 when its activity started, was packed sugar.
Nowadays, Kraco branded products and private labels count for more than 130 different SKU-s which are widely used in all Albanian families, local Horeca, offices, luxury resorts, and are also distributed in Europe, Middle East, etc. Every day nearly 600,000 KRACO products are consumed in the Albanian & European market.
We are today, the number one Albanian company in the production of quality teas of various types and the only producer in the Albanian market and the region, of such a complete portfolio of products in that category.
Along with the sale and distribution of Kraco brand in the Albanian market, Capital Resources sh.p.k., is also playing the role of sole distributor for some regional and international companies, such as Baroni & Balconi, Vranken Pommery Monopole Group, El Sabor and Moja Kravica. The Sales and Distribution Organization, equipped with the most sophisticated distribution tools, distributes own KRACO portfolio and the rest of the products, in more than 8k outlets in Retail and Horeca channels across country through direct store sales and wholesalers, guaranteeing full coverage of the entire territory of Albania with quality and fast service.
MISSION
To drive sustainable growth through the power of our brand, by offering a wide variety of convenient, delicious, and affordable products’ choices that can help everyone enjoy a balanced and healthful life.
We work passionately and honestly every day to put excellent products on the table of our consumers, trying to give our modest contribution towards healthier eating habits, bearing in mind every moment the immense love for nature and human life.
VISION
To reinforce the leading position in the Albanian market and to further consolidate our brand performance in the international markets, while caring for the environment and positively contributing for a healthier and better society.
Quality Certification
